All data typesENTERPRISE / COMMERCIAL DATA
Sales Pipelines
CRM records of leads, deals and stage changes from first contact to close.

Overview
Sales pipeline records come from CRMs such as Salesforce or HubSpot: accounts, opportunities, stage movements, activities and outcomes. They help models forecast, prioritise deals and assist sales teams with grounded recommendations.
Won and lost outcomes with recorded reasons turn pipeline data into labelled examples.
Key highlights
Deal stages over time
Logged calls, emails and meetings
Won and lost outcomes


